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Congratulations! You have made the transition from being a sales rep - the feet on the road so to speak - to opportunity an office on your own. You are now an Independent Sales Office (Iso). Priority #1 is the assessment and option of the enterprise you are going to partner with and laid out and how they can help you grow your business.

This is no more clear than in the credit card processing industry. As a leading credit card processor, we see firsthand that the scenery for Isos is enduringly changing. Unfortunately, many Iso's now find themselves in financially difficult times. Why? Because they either a) didn't take the time to research their partner provider; and b) may plainly not have known the right questions to ask. After all, picking the right partner is considerable to your gift and future success.

With this in mind, we are authoring and posting a series of articles on what to look for in an Iso provider in this industry. Following are questions pertaining to the sales, marketing and informational hold that should be considered.

Key "Support" Questions when researching Iso provider partners:

· Comprehensive On-Demand Agent Portal

One of the most considerable things to look for when selecting a provider is the information portal Isos like yourself can passage anytime online that contains all the information you need on a daily basis. Many providers today have nothing more than a easy database with minimal information.

To optimize your sales efforts, you need a partner who offers a comprehensive on-demand agent portal. For example, we provide our Isos and direct sales reps with passage to a ownership Iso Agent portal where you can:

- program daily appointments

- Track and conduct submitted deals from stage 1 to activation

- relate commission breakdown in detail

- passage all training material / documents

- Receive a detailed breakdown of residual report

- Keep track of sales reps carrying out from month to month

Much more than a customer association supervision (Crm) tool, the ideal agent portal should also be able to:

- Submit merchant applications online to expedite customers straight through the approval process

- provide batch reporting on a daily basis

- Flag alerts to customer aid issues

· Marketing

When it comes to marketing, first and leading is the potential and key focus of your prospective partner's website. After all, this is commonly the first place prospective customers go to. Is it a) professional and b) most importantly, is it merchant facing? Too many times, these sites can be geared more for Iso recruitment than new enterprise lead generation. And obviously, lead generation is priority #1.

Other questions with regard to marketing to consider: Do they provide you with compelling collateral that helps you relate the benefits of your assosication to your customers and prospects? Is this information downloadable in actually printable Pdf format on their website to you? Can print and go when you need it? Do they provide pitch books which help you tell the story in a consistent, easy-to-follow layout? And, are the materials they do provide updated in an expeditious manner or are they using statistics from 1995?

· Training

Training is someone else key area for your success. Do they help train Your staff to grow and position you for future growth? How often is the training - daily, weekly, monthly, never? Let's face it, having training sessions available on a daily basis, and not just once a month, makes for a most knowledgeable, more thriving Iso. In addition, try to search the potential of the training and the credentials of the trainer? Do they have a dedicated full professional instructor on staff that has successfully trained thousands of Isos and sales reps or are sessions conducted by an worker who does that it on his spare time?

If you can do you due diligence, supervene the above guidelines with regard to sales and marketing support, you should be able to gather sufficient information to pinpoint the right partner to work with you and help grow your enterprise in these key areas. Please refer to other articles in this series where compensation and other considerable areas are explored.